Influenza messaging is better than no messaging at all : an experimental assessment of the effects of goal framing and affected-person framing on influenza vaccination attitudes and intentions
Vaccination reduces viral transmission and protects unimmunized individuals against infection. However, current vaccine coverage among Singapore residents is below 20%. The framing of health messages plays a role in influencing perceptions about health issues. The persuasiveness of goal framing on p...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/98911 http://hdl.handle.net/10220/48573 |
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| Institution: | Nanyang Technological University |
| Language: | English |