Influenza messaging is better than no messaging at all : an experimental assessment of the effects of goal framing and affected-person framing on influenza vaccination attitudes and intentions

• Main Author: Kong, Wei Yi
• Other Authors: Christopher Cummings
• Format: Theses and Dissertations
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/98911; http://hdl.handle.net/10220/48573
• Institution: Nanyang Technological University

Vaccination reduces viral transmission and protects unimmunized individuals against infection. However, current vaccine coverage among Singapore residents is below 20%. The framing of health messages plays a role in influencing perceptions about health issues. The persuasiveness of goal framing on p...