Expectation of quantity-based message unavailability and involvement on message effects

• المؤلفون الرئيسيون: Foo, Zi Min, Ng, Yan Xiang, Teh, Zi Tao, Yeo, Wen Bin
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2017
• الموضوعات: DRNTU::Social sciences::Communication::Communication theories and models
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/69881

Scarcity and its effects on consumers has proven to be a subject of fascination for researchers in the field of consumer studies. However, extant literature remains silent on how certain forms of scarcity affect specific message effects and outcomes such as persuasion. This is especially true whe...