The roles of source expertise and message completeness in the evaluation of an online health discussion board.

• المؤلف الرئيسي: Thanomwong Poorisat.
• مؤلفون آخرون: Benjamin Hill Detenber
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Communication::Communication theories and models
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/42912

For a sensitive topic such as sexuality, many people may choose to go online to anonymously seek advice from a discussion board instead of physically visiting a doctor. Using the Heuristic-Systematic Model (HSM) as a theoretical framework, this study examines the effect of message completeness and s...