The roles of source expertise and message completeness in the evaluation of an online health discussion board.
For a sensitive topic such as sexuality, many people may choose to go online to anonymously seek advice from a discussion board instead of physically visiting a doctor. Using the Heuristic-Systematic Model (HSM) as a theoretical framework, this study examines the effect of message completeness and s...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/42912 |
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| Institution: | Nanyang Technological University |
| Language: | English |