The influence of message framing and points of referencein eco-labels and the role of emotions on purchase intentions and willingness to pay for sustainable seafood products
The current seafood industry has been causing disastrous environmental and ecosystem impacts (Barclay & Miller, 2018). To reduce these impacts, eco-labels have been used in the marketplaces of the United States and the United Kingdom to help steer market demand towards sustainable seafood produc...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/148391 |
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| Institution: | Nanyang Technological University |
| Language: | English |