Sit Is Not Lit : applied communication research on the moderating factors of gain-loss messaging to address sedentary behaviour on social media

• Main Authors: Jansen, Brenda, Koh, Melissa Wen Ai, Kok, Li Wen, Ng, Jasmine Jiemin
• Other Authors: Edmund Lee Wei Jian
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication::Communication theories and models; Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/155892
• Institution: Nanyang Technological University

Sit Is Not Lit is an applied research campaign aimed at addressing sedentary behaviour in young Singaporean adults aged 18-34, with research showing that 37% engage in excessive sitting over 8 hours a day (Win et al., 2015). Our project aims to motivate young adults to (a) set reminders, (b) take br...