Sit Is Not Lit : applied communication research on the moderating factors of gain-loss messaging to address sedentary behaviour on social media
Sit Is Not Lit is an applied research campaign aimed at addressing sedentary behaviour in young Singaporean adults aged 18-34, with research showing that 37% engage in excessive sitting over 8 hours a day (Win et al., 2015). Our project aims to motivate young adults to (a) set reminders, (b) take br...
Saved in:
Main Authors: | Jansen, Brenda, Koh, Melissa Wen Ai, Kok, Li Wen, Ng, Jasmine Jiemin |
---|---|
Other Authors: | Edmund Lee Wei Jian |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2022
|
Subjects: | |
Online Access: | https://hdl.handle.net/10356/155892 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore
by: Chew, Wen Jing, et al.
Published: (2012) -
Your sign to screen for prediabetes: a communications campaign to combat prediabetes amongst young sedentary working adults in Singapore
by: Ang, Amanda Hui Ting, et al.
Published: (2023) -
Minus plastic : applying stages of change to an environmental promotional campaign.
by: Chiew, Han Joo., et al.
Published: (2009) -
AMIC Workshop on Social Marketing and Public Education Campaigns : Baguio, May 18-26, 1987 : [welcome address]
by: Menon, Vijay
Published: (2008) -
Krafty kids : a communications campaign aimed at encouraging parents to nurture creativity by actively facilitating arts and crafts with their children ages 4 to 7
by: Hsu, Bridget Li-Wen, et al.
Published: (2020)