A study on the factors contributing to the marketing effectivness of Singapore's family planning campaign.

• Main Authors: Lee, Meng Ai., Chew, Thaddeus Zhi Hui., Ng, Amanda Wen Chien.
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/44212
• Institution: Nanyang Technological University

The purpose of this study is to examine the effectiveness of Singapore’s Family Planning Campaign (FPC) and the factors that affect its effectiveness, in order to provide solutions that can improve future social marketing campaigns especially for FPC in Singapore. This study investigated the relatio...