Sit Is Not Lit : applied communication research on the moderating factors of gain-loss messaging to address sedentary behaviour on social media
Sit Is Not Lit is an applied research campaign aimed at addressing sedentary behaviour in young Singaporean adults aged 18-34, with research showing that 37% engage in excessive sitting over 8 hours a day (Win et al., 2015). Our project aims to motivate young adults to (a) set reminders, (b) take br...
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Main Authors: | , , , |
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Format: | Final Year Project |
Language: | English |
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Nanyang Technological University
2022
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Online Access: | https://hdl.handle.net/10356/155892 |
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Institution: | Nanyang Technological University |
Language: | English |
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