Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence

• Main Authors: Kang, Hyunjin, Kim, Ki Joon
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Internet of Things; Artificial Intelligence
• Online Access: https://hdl.handle.net/10356/161976
• Institution: Nanyang Technological University

The advent of Internet of Things (IoT) technology has revolutionized both the roles and functions of everyday objects and how users interact with them. Using artificial intelligence (AI) and an advanced capacity for communication, smart objects can now function as communication sources and deliver p...