Social media: Enabling touchpoints beyond advertising

Social media: Enabling touchpoints beyond advertising

An effective customer service platform and a strategic communication channel.

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Bibliographic Details
Main Authors:	TULI, Kapil R., BHARDWAJ, Sheetal
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2023
Subjects:	social media advertising communication strategy Advertising and Promotion Management Communication Technology and New Media Organizational Communication
Online Access:	https://ink.library.smu.edu.sg/ami/201 https://ink.library.smu.edu.sg/context/ami/article/1208/viewcontent/5_AMI19_SocialMedia.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	An effective customer service platform and a strategic communication channel.