Advertising in the digital age
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/197 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1239&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |