Advertising in the digital age
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/pers/197 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1239&context=pers |
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sg-smu-ink.pers-12392017-03-06T05:32:22Z Advertising in the digital age Singapore Management University Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns 2015-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/197 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1239&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Communication Technology and New Media Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Communication Technology and New Media Technology and Innovation |
| spellingShingle |
Advertising and Promotion Management Communication Technology and New Media Technology and Innovation Singapore Management University Advertising in the digital age |
| description |
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Advertising in the digital age |
| title_short |
Advertising in the digital age |
| title_full |
Advertising in the digital age |
| title_fullStr |
Advertising in the digital age |
| title_full_unstemmed |
Advertising in the digital age |
| title_sort |
advertising in the digital age |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/pers/197 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1239&context=pers |
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1681132568087363584 |