Advertising in the digital age

Advertising in the digital age

Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Advertising and Promotion Management Communication Technology and New Media Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/pers/197 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1239&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns