Four flows of communication in the new normal: An exploratory study of a hybrid working setup in Philippine advertising agencies

Four flows of communication in the new normal: An exploratory study of a hybrid working setup in Philippine advertising agencies

Using the communicative constitution of organizations (CCO) (McPhee, 2015; McPhee & Zaug, 2000), this paper explored the different communicative changes in Philippine advertising agencies that shifted to a hybrid working setup. Specifically, it studied the changes in its four flows: 1) membershi...

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Bibliographic Details
Main Authors: Cabase, Mariah Jemina Q., Bathan, Aiah Mikka R., Jacob, Mariel Alexandra A.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Advertising agencies > Philippines
Communication in organizations
Organizational Communication
Online Access:https://animorepository.dlsu.edu.ph/etdb_comm/60
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1087/viewcontent/2023_Bathan_Cabase_Jacob_Four_flows_of_communication_in_the_new_normal_Full_text.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_comm/60
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1087/viewcontent/2023_Bathan_Cabase_Jacob_Four_flows_of_communication_in_the_new_normal_Full_text.pdf

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