Four flows of communication in the new normal: An exploratory study of a hybrid working setup in Philippine advertising agencies

• Main Authors: Cabase, Mariah Jemina Q., Bathan, Aiah Mikka R., Jacob, Mariel Alexandra A.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Advertising agencies > Philippines; Communication in organizations; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/60; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1087/viewcontent/2023_Bathan_Cabase_Jacob_Four_flows_of_communication_in_the_new_normal_Full_text.pdf
• Institution: De La Salle University

Using the communicative constitution of organizations (CCO) (McPhee, 2015; McPhee & Zaug, 2000), this paper explored the different communicative changes in Philippine advertising agencies that shifted to a hybrid working setup. Specifically, it studied the changes in its four flows: 1) membershi...