New Media and Public Relations
The book provides theoretical reviews and application studies of the use of social media in public relations. This book helps readers explore conceptualization, impacts, and implications of social media for public relations theory and practices in a variety of contexts including corporate communicat...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/190 http://dx.doi.org/10.1080/10948007.2014.898473 |
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| Institution: | Singapore Management University |
| Language: | English |