Navigauge: A disruptive innovation to measure car radio listening

• Main Authors: REDDY, Srinivas K., SPROULE, Kevin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Disruptive Innovation; Technology; Marketing; Strategy; Radio; Entrepreneurial and Small Business Operations; Management Information Systems; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/19; https://cmp.smu.edu.sg/case/2591
• Institution: Singapore Management University

Navigauge, a start-up company that specialised in radio market research, had developed a tool that would provide high quality, accurate and location based radio market research. This new pioneering technology in radio market research was captured in a positive, albeit, reserved article in the New Yo...