How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in In...
Saved in:
Main Author: | |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2008
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/ksmu/159 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1158&context=ksmu |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |