How to Stand Out in the Crowd? Innovate, Innovate, Innovate.

In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in In...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2008
Subjects:	Business Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ksmu/159 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1158&context=ksmu
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.ksmu-11582018-07-06T03:33:00Z How to Stand Out in the Crowd? Innovate, Innovate, Innovate. Knowledge@SMU In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in India and Thailand followed by a stint with Kraft Foods Asia Pacific, spoke at a recent seminar, “Transform Your Business By Being Remarkable”, organised by the UOB-SMU Entrepreneurship Alliance Centre of the Singapore Management University. 2008-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/159 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1158&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Entrepreneurial and Small Business Operations Technology and Innovation
spellingShingle	Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
description	In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in India and Thailand followed by a stint with Kraft Foods Asia Pacific, spoke at a recent seminar, “Transform Your Business By Being Remarkable”, organised by the UOB-SMU Entrepreneurship Alliance Centre of the Singapore Management University.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
title_short	How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
title_full	How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
title_fullStr	How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
title_full_unstemmed	How to Stand Out in the Crowd? Innovate, Innovate, Innovate.
title_sort	how to stand out in the crowd? innovate, innovate, innovate.
publisher	Institutional Knowledge at Singapore Management University
publishDate	2008
url	https://ink.library.smu.edu.sg/ksmu/159 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1158&context=ksmu
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How to Stand Out in the Crowd? Innovate, Innovate, Innovate.

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