A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit beha...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1999
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3524 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4521/viewcontent/auto_convert.pdf |
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| Institution: | Singapore Management University |
| Language: | English |