Information Technology Diffusion with Influentials, Imitators, and Opponents: Model and Preliminary Evidence

Information Technology Diffusion with Influentials, Imitators, and Opponents: Model and Preliminary Evidence

Information technology (IT) innovations follow a diverse set of diffusion patterns. Early diffusion models explaining technology diffusion patterns assumed that there is a single homogeneous segment of potential adopters. It was later shown that a two-segment model considering two groups of adopters...

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Bibliographic Details
Main Authors: Cavusoglu, Hasan, HU, Nan, LI, Yingjiu, MA, Dan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
diffusion of innovation
information technology diffusion
technology opposition
Computer Sciences
Management Information Systems
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/sis_research/1324
https://ink.library.smu.edu.sg/context/sis_research/article/2323/viewcontent/Information_Technology_Diffusion_with_Influentials_Imitators_and_Opponents_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/1324
https://ink.library.smu.edu.sg/context/sis_research/article/2323/viewcontent/Information_Technology_Diffusion_with_Influentials_Imitators_and_Opponents_av.pdf

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