Information Technology Diffusion with Influentials, Imitators, and Opponents: Model and Preliminary Evidence
Information technology (IT) innovations follow a diverse set of diffusion patterns. Early diffusion models explaining technology diffusion patterns assumed that there is a single homogeneous segment of potential adopters. It was later shown that a two-segment model considering two groups of adopters...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1324 https://ink.library.smu.edu.sg/context/sis_research/article/2323/viewcontent/Information_Technology_Diffusion_with_Influentials_Imitators_and_Opponents_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |