Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges)

• Main Authors: OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2023
• 主題: Data; social media influencers; Twitch; games; Advertising and Promotion Management; Marketing; Social Media
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/440; https://cmp.smu.edu.sg/case/5836; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1438/filename/0/type/additional/viewcontent/Twitch_edges_2.csv; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1438/filename/1/type/additional/viewcontent/Twitch_nodes.csv
• 機構: Singapore Management University

This supplementary data file is an accompaniment to the case “Who is the Right Influencer? A Social Network Analysis”. The case is a fictional story of the Chief Marketing Officer of a gaming company, Tina Lohn, who wants to select a few influencers to promote her company’s latest version of the pop...