Kobe influencer marketing: Using social media to promote a herbal tea brand
In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/148 https://ink.library.smu.edu.sg/context/ami/article/1148/viewcontent/9_AMI15_Kobe.pdf |
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| Institution: | Singapore Management University |
| Language: | English |