Kobe influencer marketing: Using social media to promote a herbal tea brand

In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.

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Bibliographic Details
Main Authors:	Lui, Patricia, BHATTACHARYA, Lipika
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2021
Subjects:	influencer social media marketing Marketing Social Media
Online Access:	https://ink.library.smu.edu.sg/ami/148 https://ink.library.smu.edu.sg/context/ami/article/1148/viewcontent/9_AMI15_Kobe.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.