5 ways to boost your business through influencer marketing

• المؤلف الرئيسي: LUI, Patricia
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Covid-19; influencer marketing; influencers; tracking metrics; marketing; Marketing; Social Media
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/6785; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7784/viewcontent/Influencer_SMUBlog_av.pdf

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conve...