5 ways to boost your business through influencer marketing

• Main Author: LUI, Patricia
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Covid-19; influencer marketing; influencers; tracking metrics; marketing; Marketing; Social Media
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6785; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7784/viewcontent/Influencer_SMUBlog_av.pdf
• Institution: Singapore Management University

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conve...