Influencer marketing: The impact of instagram Influencers on consumers’ attitudes and purchase intentions
The rapid increase in the number of users on different social media platforms has changed the way companies strategize their marketing efforts. In order to benefit from these social networks, marketers have now turned their attention to influencer marketing by employing or leveraging influencers to...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/7142 |
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| Institution: | De La Salle University |
| Language: | English |