Facebook social media advertising to internet purchase model: A conceptual framework

• المؤلف الرئيسي: Ang-Aidasani, Anchesca T.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2019
• الموضوعات: Social media; Internet marketing; Internet advertising; Marketing; Social Media
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/7143
• المؤسسة: De La Salle University

The purpose of this paper is to propose an enhanced model of the current theory on the Social Media Advertising Model (SMAM) by Ahmed and Raziq (2018) with the Theory of Planned Behavior and Internet Purchasing by George (2004) to create the Facebook Social Media Advertising to Internet Purchase Mod...