An integrative action research (IAR) on developing the market using Facebook to generate leads and acquire new customers in an investment firm
This action research addressed the lack of alternative marketing channel in a small investment firm, a situation that was aggravated by the social restrictions and business downturn under the Covid-19 pandemic. Having a marketing channel allows the company to promote its brand and financial investme...
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| 格式: | text |
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Animo Repository
2021
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| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etdm_manorg/57 |
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| 機構: | De La Salle University |