The influence of credit card promotions on Facebook card usage among millennials in Metro Manila

The influence of credit card promotions on Facebook card usage among millennials in Metro Manila

For most cardholders, credit cards is one of the effective ways and tools in purchasing products and services at any time. Credit cardholders also enjoy promotions while spending. Banks partner with establishments to offer discounts and freebies to the credit cardholders to increase card usage. Howe...

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Bibliographic Details
Main Author: Adolfo, Daycee Madelyn M.
Format: text
Language:English
Published: Animo Repository 2019
Subjects:
Credit cards—Internet marketing—Philippines
Credit card holders (Persons)—Philippines
Facebook (Electronic resource)
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6450
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13503/viewcontent/MSM_FINAL_THESIS_PAPER_Daycee_Adolfo2.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/6450
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13503/viewcontent/MSM_FINAL_THESIS_PAPER_Daycee_Adolfo2.pdf

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