The influence of credit card promotions on Facebook card usage among millennials in Metro Manila

• Main Author: Adolfo, Daycee Madelyn M.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Credit cards—Internet marketing—Philippines; Credit card holders (Persons)—Philippines; Facebook (Electronic resource); Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6450; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13503/viewcontent/MSM_FINAL_THESIS_PAPER_Daycee_Adolfo2.pdf
• Institution: De La Salle University

For most cardholders, credit cards is one of the effective ways and tools in purchasing products and services at any time. Credit cardholders also enjoy promotions while spending. Banks partner with establishments to offer discounts and freebies to the credit cardholders to increase card usage. Howe...