Responding effectively to credit card customer complaints

The purpose of this action research is to effectively respond to credit card customer complaints received by JCB and Diners Club Cards Brand Marketing Unit in ABC Bank by establishing a systematic procedure in monitoring the complaints. Delays in responding to credit card customer complaints have be...

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Bibliographic Details
Main Author: Atog, Melanie P.
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5684
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Institution: De La Salle University
Language: English