An integrative action research (IAR) on developing the market using Facebook to generate leads and acquire new customers in an investment firm

• Main Author: Tinimbang, Lara C.
• Format: text
• Published: Animo Repository 2021
• Subjects: Internet marketing; Facebook (Electronic resource); Internet advertising; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/57
• Institution: De La Salle University

This action research addressed the lack of alternative marketing channel in a small investment firm, a situation that was aggravated by the social restrictions and business downturn under the Covid-19 pandemic. Having a marketing channel allows the company to promote its brand and financial investme...