Essays on merchant-generated contents and merchant-to-merchant spillovers in e-commerce platform
This thesis consists of three essays on merchant-generated content and merchant-to-merchant spillovers in the e-commerce platform. In Essay 1, I develop an analytic model to examine an online retailer’s optimal product quality display and pricing strategies in the presence of return options. Retai...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/147299 |
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| Institution: | Nanyang Technological University |
| Language: | English |