Essays on merchant-generated contents and merchant-to-merchant spillovers in e-commerce platform
This thesis consists of three essays on merchant-generated content and merchant-to-merchant spillovers in the e-commerce platform. In Essay 1, I develop an analytic model to examine an online retailer’s optimal product quality display and pricing strategies in the presence of return options. Retai...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Thesis-Doctor of Philosophy |
| 語言: | English |
| 出版: |
Nanyang Technological University
2021
|
| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/147299 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |