On customer-centric marketing with internet coupons

Firms have found the internet to be an effective tool for them to understand their consumers better. In line with this, internet coupons flourished as a valuable marketing strategy. A detailed analysis of the different internet coupon distribution models was discussed in the paper as well as each mo...

Full description

Saved in:
Bibliographic Details
Main Authors: Espinosa, Alice M., Tan, Kristine Valerie L.
Format: text
Language:English
Published: Animo Repository 2009
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/5225
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English