On customer-centric marketing with internet coupons
Firms have found the internet to be an effective tool for them to understand their consumers better. In line with this, internet coupons flourished as a valuable marketing strategy. A detailed analysis of the different internet coupon distribution models was discussed in the paper as well as each mo...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/5225 |
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| Institution: | De La Salle University |
| Language: | English |