Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships

This book contains a selection of the papers presented at the Fourth International Conference on Distribution, held at Bocconi University, Milan, 3 and 4 July 1987.

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Bibliographic Details
Main Authors: PELLEGRINI, Luca, REDDY, Karempudi Srinivas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6539
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Institution: Singapore Management University
Language: English