Usability and emotional attachment in the formation of loyalty in retail websites
The increasing competitiveness in online retailing business has aroused interest among different researchers to determine the key factors of online customer loyalty. Customer loyalty, in the context of this study, is measured as the re-visits, re-purchases and positive word-of-mouth of customers. Mo...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11515 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |