Usability and emotional attachment in the formation of loyalty in retail websites

• Main Authors: Mondiguing, Vincent M., Ramos, Maria Katrina Z., Rodriguez, Paul John C.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Internet marketing; Electronic commerce; Retail trade > Automation.; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11515
• Institution: De La Salle University

The increasing competitiveness in online retailing business has aroused interest among different researchers to determine the key factors of online customer loyalty. Customer loyalty, in the context of this study, is measured as the re-visits, re-purchases and positive word-of-mouth of customers. Mo...