Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia

Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia

The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore, Bangk...

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Bibliographic Details
Main Authors: RAMASWAMI, Seshan, MALHOTRA, Rajiv
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Distribution channels
Retail
Consumer sales promotions
Marketing
Price deals
Consumer behavior
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/280
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0028 [Mondelez]/SMU-19-0028 [Mondelez].pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/280
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0028 [Mondelez]/SMU-19-0028 [Mondelez].pdf

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