Toblerone pricing at airport duty-free shops
This case discusses Toblerone chocolates’ pricing strategy at duty-free shops in international airports and entails 15-20 minutes of reading time. It analyses how the world-renowned Swiss chocolate brand Toblerone created a successful market strategy for duty-free shopping, and why it is considered...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/475 https://cmp.smu.edu.sg/case/5986 |
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| Institution: | Singapore Management University |
| Language: | English |