Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia
The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore, Bangk...
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| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2019
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| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/cases_coll_all/280 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0028 [Mondelez]/SMU-19-0028 [Mondelez].pdf |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |