On customer-centric marketing with internet coupons

• Main Authors: Espinosa, Alice M., Tan, Kristine Valerie L.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Internet marketing; Sales promotion; Coupons (Retail trade); Advertising; Mathematics
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5225
• Institution: De La Salle University

Firms have found the internet to be an effective tool for them to understand their consumers better. In line with this, internet coupons flourished as a valuable marketing strategy. A detailed analysis of the different internet coupon distribution models was discussed in the paper as well as each mo...