An investigation into the moderating effects of needs on Facebook usage for different personality types

This report examines how different personality types affect Facebook usage and the underlying needs that moderate Facebook usage. Five hypotheses were formulated to explain the relationship between Extroversion, Neuroticism, Openness to Experience, Self-Expression and Social Identity, and Fac...

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Bibliographic Details
Main Authors: Chan, Yee Bei, Pritmani, Tanvi, Zhang, Ivy Kexin
Other Authors: Chung Tuck Siong
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48336
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Institution: Nanyang Technological University
Language: English