A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.

• Main Authors: Mesy., Foo, Clement Jong Sheng.
• 其他作者: Yang Mei Ling
• 格式: Final Year Project
• 語言: English
• 出版: 2012
• 主題: DRNTU::Business::Marketing::Internet
• 在線閱讀: http://hdl.handle.net/10356/48144
• 機構: Nanyang Technological University

This research project aims to learn about the methods which Facebook users perceive as effective for food and beverage (F&B) businesses in Singapore in attracting and engaging Facebook fans. We have adapted the website visitor attraction and retention techniques proposed by Miletsky (2010) to st...