A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.

• Main Authors: Mesy., Foo, Clement Jong Sheng.
• Other Authors: Yang Mei Ling
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/48144
• Institution: Nanyang Technological University

This research project aims to learn about the methods which Facebook users perceive as effective for food and beverage (F&B) businesses in Singapore in attracting and engaging Facebook fans. We have adapted the website visitor attraction and retention techniques proposed by Miletsky (2010) to st...